Founder of The Brand Lab

I’m Kendra Murray, the founder of The Brand Lab, a sports marketing consultancy that specializes in building impactful, authentic, and data-driven strategies for athletes, brands, and sports organizations. With over a decade of experience in brand strategy, communications, and nonprofit work, I’ve had the privilege of helping top sports influencers, leaders, trainers, and athletes amplify their voices and create genuine connections with their audiences.

 

My journey started in communications, where I quickly realized the power of storytelling in sports. From managing social media management and brand strategies to shaping nonprofit initiatives, I’ve learned how to fuse creativity, data, and community impact into every strategy I create.

 

The Brand Lab was built on the idea that sports marketing should be more than just promotion — it should be about building legacies, creating movements, and leaving a lasting impact. Whether you're an athlete looking to grow your personal brand, a sports agency needing fresh creative ideas, or a brand looking to partner with the right athlete, The Brand Lab is here to take your marketing to the next level.